Always In the Mood

PROBLEM
Reframe milk as a cool, every-day drink that adults won’t feel judged or ridiculed for enjoying

INSIGHT
In a world of social media, isolation, and AI, we have lost our sexual drive.
Gen Z and young adults are often described as the “least sexual generation,” struggling to find allure in traditional ideas of sex appeal.

IDEA
Reposition milk as sexy, because it’s different; it’s new and exciting against the tapestry of go-to drinks. Waters, sodas, juices, we’ve all been there.
To be different is sexy, and to be sexy is different.