#ChristmasChaos
PROBLEM
Reposition Dollar Tree as your right hand man during the most stressful shopping season
INSIGHT
For most 20-somethings, the holidays aren’t exactly “the most wonderful time of the year.” Between travel costs, gift lists, and the pressure to make everything look picture-perfect, post-grads are just trying to keep it together. With limited time, money, and energy, we’re constantly cutting corners—and then feeling guilty for not living up to the ideal holiday everyone else seems to pull off so effortlessly.
IDEA
This year, let’s shamelessly cut corners this Christmas, and embrace the chaotic reality of the holidays. Instead of doing everything in your power to avoid a Christmas mishap, embrace imperfection and have confidence in your chaos with a little help and encouragement from from Dollar Tree.
social media activation
OOH ads
OOH ads
OOH ads
UGC tweets
in store activation
The Scrap Wrap Station
No need to wrap a present all neat and nice—let’s be real, it’s just going to get torn off anyway. This Christmas, bring your leftover, ripped up wrapping paper to a Dollar Tree near you, head to our Scrap Wrap station, and one of our resident hall-wreckers will patch up your paper and slap it right back on your gift. The more crumpled, creased and crappy, the better!
